Creative account based marketing for bold B2B companies

The essentials of account based marketing – lead generation, pipeline acceleration and audience engagement – will overwhelm even the most seasoned marketers.

We break it down piece by piece to help you leverage our deep demand generation experience to hit your targets when and where it counts most.

What we do

Creative agency for B2B market leaders

VLG is the creative ABM agency for B2B market leaders. Our disruptive, multi-touch solutions support your Marketing and Sales organizations by improving lead generation and driving pipeline acceleration and audience engagement.

VLG employs the full range of account based marketing tactics and channels, including mail, email, web, gifting, social, paid search, retargeting, display, POS, outdoor, mobile and events.

We help you keep tight control of budgets and timelines by bringing more than 15 years of experience providing printing, procurement, packing and shipping all under one roof.

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How we get results

Technology agnostic

Our turn-key campaigns are built to work with your existing martech stack to assure familiarity across your organization. Sales teams engage with customers and prospects in real-time and marketing teams uncover next-level buyer data and insights to support them better.

Using a one-two punch of online and offline tactics that include engaging email campaigns, highly targeted direct mail programs, and innovative web experiences, we help our clients extend their reach and break through the clutter.

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How we measure success

Data-driven creative is the ABM difference

Big companies have technology for everything. You can’t beat tech for crunching numbers that tell you the who, when, and why of getting accounts and sales.

But account based marketing technologies – and we integrate with all varieties – cannot provide the creative spark; the what and the how.

That’s our job. VLG’s creative development is disruptive, engaging, memorable, and above all, never boring!

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what makes us different

Disrupt, engage, activate with ABM

We’ve been called scrappy, cheeky, cutting edge, gate crashers, tree shakers, attention grabbers, emotion tuggers, endorphin givers and gut punchers.

It’s all true. We cut through the clutter to Disrupt, Engage and Activate your target audience with account based marketing that works.

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Disrupt

Whether the audience is one-to-one, one-to-few, or one-to-many, the objective may be to evoke surprise and delight or shock and awe, but the tactic is always unexpected, relevant, and compelling, be it direct mail, email, event marketing, or something completely off the wall.

Engage

Landing pages, gifting, and gamification that captivate your audience keep them engaged and receptive to your message. We make it eye-catching and personal, high on creative while maintaining a simple, focused message.

Activate

The payoff comes with a CTA that compels the audience to act by requesting more information, a call or demonstration. We connect the dots between Marketing campaigns and Sales need to engage the target directly.

Success stories

Why B2B marketers love us

VLG has developed and executed thousands of multi-touch account based marketing campaigns through our state-of-the-art direct mail programs and trackable digital solutions.

It can be tough getting past the gatekeepers. But who wouldn’t want to know more about a purple squirrel or an Instagram survival kit delivered to their desk?