ABM Strategy

Creative-driven ABM for personalized B2B marketing

ABM keeps winning converts because it provides precise targeting and hard data for meaningful B2B marketing metrics. It scales with your changing requirements and budgets.
ABM software makes it happen, and there are thousands of options. An army of ABM consultants stands ready to lead you through the maze to mountains of data.
But if software is the promise, it’s also the problem. ABM software platforms, consultants, and add-ons offer precise direction about who to target and when but bring no creative juice.
We do.

ABM strategic planning

VLG often enters the picture when ABM programs strategies and budgets are set, or nearly so. We begin working with you immediately to learn all we can about your business and your customers, including:

Identifying accounts, buyer groups and personas: B2B marketing is always personal because people run businesses. Who makes the buying decisions? How do we win their trust?

Exploring challenges facing target accounts: What obstacles prevent you from reaching the influencers and decision makers?

Identifying key solution benefits and CTA: Remove the obstacles with an innovative approach that enables targets to immediately see the benefits you offer.

Specifying desired outcomes and KPIs: Define success for your ABM programs program, establish goals, strategies, tactics, and metrics.

Read About Our Process

How we work together

Clients come to us for lead generation, pipeline acceleration and audience engagement. In most cases, they face the same challenges – door openers, meeting makers, and gate crashers. They appreciate our flexible approach to partnering.

We are happy to work with you in a way that best suits your needs, staffing, and experience. Some clients prefer a full-service approach where we handle everything from ideation through execution.

Looking for team extension? We will temporarily expand your creative team to solve urgent marketing needs. Otherwise, we will fully develop your ABM strategy and program, and support your program until we achieve your marketing objectives.

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Case studies

Top Case Studies

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How we get results
The pieces VLG designed have been so successful that prospects are actually calling us directly as a result! -Courtney Pierce, Rapid7
VLG has been fantastic to work with. They never fail at thinking things through thoroughly and pushing creative boundaries. -Gretchen Weaver, Avere Systems
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