ABM Strategy

Plan your plays,
achieve your goals

ABM scales with your changing requirements and budgets. It delivers timely, bespoke content. When you're juggling your martech stack, brand guidelines, fluid budgets and the demands of a potentially overbearing boss, VLG will help you with strategy, content and execution. Bullseye.

ABM strategic planning

VLG often enters the picture when ABM programs strategies and budgets are set, or nearly so. We begin working with you immediately to learn all we can about your business and your customers, including:

Identifying accounts, buyer groups and personas: B2B marketing is always personal because people run businesses. Who makes the buying decisions? How do we win their trust?

Exploring challenges facing target accounts: What obstacles prevent you from reaching the influencers and decision makers?

Identifying key solution benefits and CTA: Remove the obstacles with an innovative approach that enables targets to immediately see the benefits you offer.

Specifying desired outcomes and KPIs: Define success for your ABM programs program, establish goals, strategies, tactics, and metrics.

Read About Our Process

You are the jelly to our peanut butter...sweet

Clients come to us for lead generation, pipeline acceleration and audience engagement. In most cases, they face the same challenges – door openers, meeting makers, and gate crashers. They appreciate our flexible approach to partnering.

We are happy to work with you in a way that best suits your needs, staffing, and experience. Some clients prefer a full-service approach where we handle everything from ideation through execution.

Looking for team extension? We will temporarily expand your creative team to solve urgent marketing needs. Otherwise, we will fully develop your ABM strategy and program, and support your program until we achieve your marketing objectives.

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Case studies

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How we get results
The pieces VLG designed have been so successful that prospects are actually calling us directly as a result! -Courtney Pierce, Rapid7
VLG has been fantastic to work with. They never fail at thinking things through thoroughly and pushing creative boundaries. -Gretchen Weaver, Avere Systems
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