Data is a four-letter word, but we know how to keep it clean
Today’s complex algorithms and artificial intelligence rely on historical data to predict future events, making data one of the most valuable and guarded assets available to marketing professionals. At VLG, our goal is to create new opportunities to capture data from unexpected user experiences that help you further optimize your marketing efforts. We consider four key areas of data use and enhancement.
Trust is important. To build trusting relationships with your prospects, customers and employees we need to be transparent. The rise of marketing technology (Martech) ushered in the privacy age. Our marketing initiatives are compliant with the latest government regulations, including GDPR and CCPA. Trust us when we say we will treat your target audience with the same level of consideration we apply to our own. We stay on top of changes so you don’t have to.
The last security challenge any company wants to face is a breach in data protection. We work with industry leaders both as customers and vendors to ensure data is protected. Our software platform uses bank-level encryption to protect data at rest or in transit. We ensure all the relevant acronyms are maintained, like SOC2 audits, WAF installation, bug tracking, TLS 1.2 encryption, and the installation of all server patches. Our employees undergo security training to be good stewards of customer data.
The name of the game in digital marketing today is inclusivity. We want to make sure our customers’ programs reach an entire target audience. We leverage a global partnership to ensure all web properties are ADA compliant. Our landing pages and websites work with screen readers, automatically adjust colors and animation to provide a good user experience for all. Protect yourself from lawsuits and open your websites to the world.
Cookies haven’t received this much attention since Nabisco introduced the Keebler Elves. We are 100% ahead of the game when it comes to gathering data and regulations governing the use of web cookies. Our software platform has the ability to track target behavior without cookies, enabling a seamless user experience without the digital footprint. Our data compliance partnership ensures we get the right permissions on a customer-by-customer basis.