abm strategy

Martech technology

Optimizing your tech stack

“The line between strategy and technology is blurred.”

Every B2B company has its own martech stack to execute marketing strategies. Technology is so ingrained in marketing that a thin, blurred line barely separates them.

With literally thousands of tools at your disposal, the task of leveraging, implementing, and getting value from tech investments is increasingly complex. Like cars.

We are your martech mechanics, here to help you make sense of it all and keep the marketing machine running.

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Technology agnostic

We are a marketing agency that also is a software company; a dynamic union of left-brain discipline and right-brain inspiration.

We know the demands of CRM, CMS, SEO, email, social media, collaboration, analysis, and reporting software and the investment you have in them.

We have developed our own proprietary software to pull the disparate pieces together, regardless of what martech tools you are using. VLG’s software is not a replacement. It is a value-add that enables us to bridge the gap between strategy and technology with creative solutions in a uniquely VLG way.

Return on marketing investment

The promise of technology in the marketing space is scale and measurable results. It often fails on both fronts. VLG bridges the gap to help you leverage your existing martech tools.

We offer an additional option that helps many clients get to market faster and get a better ROI on their marketing investment – our own DialogEngine™ software.

Data capture

This proprietary martech software enables us to mine historical data to produce better future outcomes. We first developed DialogEngine in 2005. Over the years it has become a key differentiator that provides better control by enabling us to bend the technology to our out-of-the-box creative solutions.

DialogEngine boosts the effectiveness of offline and online tactics, capturing data from email, direct mail, and digital engagements.

Actionable marketing data

Marketing and sales strategies align when actionable data is shared between the two groups. VLG’s DialogEngine platform bridges the gap between Sales and Marketing.

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work examples
more work examples
Vonage
Adobe Magento
Century Link
Zebra Technology
How we get results
The pieces VLG designed have been so successful that prospects are actually calling us directly as a result! -Courtney Pierce, Rapid7
VLG has been fantastic to work with. They never fail at thinking things through thoroughly and pushing creative boundaries. -Gretchen Weaver, Avere Systems
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