VLG’s ABM strategy planning process defines and guides strategies, tactics, metrics, and evaluation of account-based marketing programs we develop. Steps include:
Fast starts are one thing, fast results another. By definition, ABM – building lasting relationships with key people – takes time to work. The goal is to develop accounts through personal relationships for lasting results, not free trial offers or demos that never convert.
We have seen some deals close the day a program launched, but that’s rare. In general, the more complex the program and the larger your organization, the more time required.
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