Embark on a quest with us
Blue Yonder is among the world’s best customer-driven supply chain platforms, but it didn’t get there by accident. The company is a shining example of account-based marketing done right. They built the right tech stack and effectively integrated sales and marketing. Together, we partnered with Blue Yonder to create a laser-focused ABM program.
When building a highly efficient supply chain the journey is literally the destination. Blue Yonder sought to educate key stakeholders at Rich Products, a global food supplier, ahead of a well-earned demo day.
Challenge:
We knew who would be in the room, but were they primed and ready? Much like a narrator introducing the plot to the audience, our ABM program needed to set the Blue Yonder account team up for a successful pitch.
Strategy:
Armed with powerful buyer group data and information about various decision makers, we created a program that spanned email, social, web, and direct mail to chart a course for sales success.
Creative:
The concept focused on the fact that the path to a better supply chain is tantamount to a quest for results. This was executed by defining the specific outcomes Rich Products sought to achieve, rather than regurgitating product features. We showed Rich Products that Blue Yonder is more than a partner, they are the company you keep when you want to achieve greatness.
Outcome:
Blue Yonder won the pitch, generating a 2,600% Marketing ROI.
Campaign Elements:
- Luxury direct mail piece that included all the supplies necessary for a successful quest
- LinkedIn ads
- Sales follow up
- Marketo
