Blue Yonder is the world’s number one customer-driven chain platform, but it didn’t get there by accident. The company is a shining example of account based marketing done right. They built the right tech stack and effectively integrated sales and marketing. Together, we partnered with Blue Yonder to create a laser-focused ABM program.
When building a highly-efficient supply chain the journey is literally the destination. Blue Yonder sought to educate key stakeholders at Rich Products, a global food supplier, ahead of a well-earned demo day.
We knew who would be in the room, but were they primed and ready? Much like a narrator introducing the plot to the audience, our ABM program needed to set the Blue Yonder account team up for a successful pitch.
Armed with powerful buyer group data and information about various decision makers, we created a program that spanned email, social, web, and direct mail to chart a course for sales success.
The concept focused on the fact that the path to a better supply chain is tantamount to a quest for results. This was executed by defining the specific outcomes Rich’s sought to achieve, rather than regurgitating product features. We showed Rich’s that Blue Yonder is more than a partner, they are the company you keep when you want to achieve greatness.
Blue Yonder won the pitch, generating a 2,600% Marketing ROI.
Luxury direct mail piece that included all the supplies necessary for a successful quest