The mythical beasts of talent acquisition

Kelly Services is a global leader in workforce management solutions offering staffing services to top companies across a variety of industries. Whether you are in a tight labor market or have access to oodles of talent, finding the right person for the job can best be compared to finding a purple squirrel.

Searching for the best talent is a struggle facing almost every company in every industry. It’s expensive, time consuming, and involves risk. Kelly reduces or even eliminates those challenges.


Losing a customer is tough, but winning them back is often even harder. Kelly was looking for a second chance by targeting past customers for re-activation. Because our audience was intimately familiar with the brand, we knew the creative would need to both surprise and delight.


Pulling out all the stops, we leverage promoted posts, email, dimensional mail and personalized landing pages to engage lapsed customers and drive audience engagement. Because this was a previously installed customer base, we were able to go big online with a highly interactive website.


The hunt for talented candidates is challenging in today’s workforce—sometimes finding the right candidate feels like searching for a mythical creature—a purple squirrel. Targets were sent a stuffed purple squirrel toy that included directions to a personalized website where they could construct their own mythical creatures.


This campaign generated a 30% conversion rate and a hefty 6:1 ROI.

Campaign Elements:

  • Guerilla direct mail
  • Email
  • Social media ads
  • DialogEngine

VLG has been fantastic to work with. They never fail at thinking things through and pushing creative boundaries.
— Gretchen Weaver, Avere Systems
VLG is very creative, proactive, accommodating and responsive.
Would highly recommend them.
— Elias Abdo, ABBYY
VLG has a grasp on who our target market is and understand our goals.
— DeLaine Nick, ICE Mortgage Technology, Inc.
The pieces VLG designed have been so successful that prospects are actually calling us directly as a result!
— Courtney Pierce, Rapid7