Embrace Your Marketing Stack
Your buyer path isn’t the same as mine. We all make decisions about purchases in different ways. Companies know we’re different. Marketing departments that really have their act together know why.
How do you mail someone the web?
Marketing mails something unique to a prospect. Your sales team receives delivery notifications and leaves a voicemail, because who answers the phone on the first ring. A rep follows up with a personalized email. Still nothing from the prospect. Total darkness.