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Why are B2B buyers so hard to reach?

There is one accepted truth that few argue among B2B marketers, "Buyers are hard to reach." If I've heard it once, I've heard it a thousand times. It's so ingrained in us that we take it as fact, 100% verifiable, undeniable, fact. But what if it's not…?

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Hard Metrics vs. Soft Metrics

ABM forces B2B Marketing to Mine Data Our particular brand of marketing strategy seeks to impact the organization as close to the point of opportunity-won/closed as possible. Success, to us, is our ability to generate meetings, phone calls, two-way communication, VR chat rooms, on-screen meetings, etc. In short, we want sales talking to prospects. That’s the primary objective.

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