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Hard Metrics vs. Soft Metrics

ABM forces B2B Marketing to Mine Data Our particular brand of marketing strategy seeks to impact the organization as close to the point of opportunity-won/closed as possible. Success, to us, is our ability to generate meetings, phone calls, two-way communication, VR chat rooms, on-screen meetings, etc. In short, we want sales talking to prospects. That’s the primary objective.

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Creative Conjecture

On this holiest of mathematical holidays, National Pi Day, we'd like to offer our own marketing hypothesis. As you know, a hypothesis is a proposition consistent with known data, but that has neither been verified, nor proven false.

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