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Your buyer path isn’t the same as mine. We all make decisions about purchases in different ways. Companies know we’re different. Marketing departments that really have their act together know why.

Learn how incorporating direct mail into your B2B marketing strategy can have 1,300% ROI.

When someone asks me how I’m different from my competition I say, “Choice.” We are a creative shop that happens to be really, really good at direct mail fulfillment, ideation and digital websites. Heck, we wrote our own delivery platform and fulfillment app.

Marketing agencies are plumbers. When you get a clogged toilet you break out the plunger. When your toddler flushes the entire cast and crew of Octonauts down the toilet you call a plumber.

It’s hard to imagine a more challenging marketing endeavor than channel partner marketing. It’s part marketing, part sales, and it feels a lot like herding cats. If that’s where you find yourself, there are three big challenges and a gazillion little ones to juggle.