Insights
Embrace Your Marketing Stack
Your buyer path isn't the same as mine. We all make decisions about purchases in different ways. Companies know we're different. Marketing departments that really have their act together know why. So, it stands to reason that companies must find ways to engage us, convince us, and win business from us in very different ways.
What makes us different?
Proof we finally have some competitors or potential partners The hot topic around the water cooler and more importantly with our customers and prospects is, “How are you different than company X?” This, it turns out, is a surprisingly hard question even for a company that sells stories about our customers “differences” everyday.
Clogged Marketing Funnel, Plugged Sales Pipeline
Marketing agencies are plumbers. When you get a clogged toilet you break out the plunger. When your toddler flushes the entire cast and crew of Octonauts down the toilet you call a plumber.
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