Embrace Your Marketing Stack
Your buyer path isn’t the same as mine. We all make decisions about purchases in different ways. Companies know we’re different. Marketing departments that really have their act together know why.
Hard Metrics vs. Soft Metrics
Success, to us, is our ability to generate meetings, phone calls, two-way communication, VR chat rooms, on-screen meetings, etc. In short, we want sales talking to prospects. That’s the primary objective.