The term “account-based marketing” first registered on search engines in 2014, but the concept dates back to the 1950s—focus on high-value customers most likely to want and need what you offer.
While ABM gets all the press today, it’s the buyer groups within those strategic accounts that hold the key to revenue growth and market share. That’s why VLG is leading the B2B agency world toward the adoption of consumer marketing tactics for business accounts.
Stop thinking about business-to-business. Start thinking business-to-consumer-to-business and using a new set of innovative marketing approaches.
If your target audience won’t answer the phone, mail them a phone they will answer. VLG proprietary technology makes this possible. With BurnerRocket, VLG opens a new line of communication our clients use to connect with high-value targets.
We mail special use smartphones pre-programmed with a video, digital collateral, and buttons to text or call the sender. Trackable technology loaded onto mobile devices with active SIM cards provides real-time delivery notifications.
You also get SMS or Slack alerts when a target views a preloaded video. Of course, you can call or text the target anytime.
QR codes and NFC
Phone operating systems now read QR codes and NFC tags without need of specific applications, enabling marketers to leverage these known technologies in new and exciting ways.
For example, we send scannable boxes and inserts via mail, as well as tappable collateral materials, and other creative approaches to bring a new dimension to the user experience.