The term “account-based marketing” first registered on search engines in 2014, but the concept dates back to the 1950s – focus on high-value customers most likely to want and need what you offer.
While ABM gets all the press today, it’s the buyer groups within those strategic accounts that hold the key to revenue growth and market share. That’s why VLG is leading the B2B agency world toward the adoption of consumer marketing tactics for business accounts.
Stop thinking about business-to-business. Start thinking business-to-consumer-to-business and using a new set of innovative marketing approaches.
Whether you need our help designing a new product or a new approach that will help you sell your current solutions or product, VLG is ready to help.
We continue to develop innovative marketing concepts through the use of mobile applications, augmented reality, and virtual reality to provide our customers with unique touch points that break through the clutter. Businesses are logic-driven. Thankfully for all of us, businesses don’t make buying decisions, people do. Human decision-makers and influencers are moved by emotion and intrigue. Everything is personal, so B2B marketing must get personal.
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