Business-to-everyone marketing
The term “account-based marketing” was first registered on search engines in 2014, but the concept dates back to the 1950s—focus on high-value customers most likely to want and need what you offer.
While ABM gets all the press today, the buyer groups within those strategic accounts hold the key to revenue growth and market share. That’s why VLG is leading the B2B world toward adopting consumer marketing tactics for business accounts.
Stop thinking about business-to-business. Start thinking business-to-consumer-to-business by using a new set of innovative marketing approaches.
Burner phones
If your target audience doesn't answer the phone, mail them a phone they will pick up.
BurnerRocket, our proprietary technology, makes opening a new line of communication with your targets easy.
We mail trackable smartphones pre-programmed with real-time SMS or Slack notifications. Of course, you can call or text the target anytime.
QR codes and NFC
Phone operating systems now read QR codes and NFC tags without specific applications, enabling us to leverage known technologies in new and exciting ways.
For example, we send scannable boxes and inserts with tappable collateral materials to bring a new dimension to the user experience.
