Creative

ROI

Delivering higher marketing ROI

“Marketing is a revenue engine when rooted in data science.”

Marketing ROI is a key metric whether your objective is to upsell, cross-sell, win back or retain accounts. We understand that if our services don’t yield results, our clients will move on to the next agency or tech solution.

Because your success and ours rides on valid, measurable results, we work with you from the first day to build a comprehensive, data-driven path to success.

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Hard metrics

Marketing ROI’s more important metrics are also the most difficult to measure. Our objective is to create, gather, and explore those critical numbers that tell you if marketing is doing its job.

We help generate activity that enables key calculations, such as cost-per-acquisition, deal flow, pipeline growth, and market share. The hard metrics.

Soft metrics

Benchmarking ABM programs is necessary to form baseline metrics. This allows us to pivot and optimize campaigns on the fly to maximize the impact on target goals and outcomes.

Benchmarking ABM programs is necessary to form baseline metrics. This allows us to pivot and optimize campaigns on the fly to maximize the impact on target goals and outcomes.

Reporitng

Data is the gold standard of account-based marketing, but not all data is golden. We are all overwhelmed by digital analytics. VLG’s customers often face a mountain of data and are asked to find those elusive golden nuggets.

We understand the need to simplify your reports and zero in on key conversion metrics. The goal is to use historical data to make better forward-looking decisions. We take a formulaic approach to optimizing your efforts and your marketing ROI.

Attribution

Which marketing program gets credit for your success? The way our customers build attribution models is often the difference between success and failure. If you aren’t measuring the right touchpoints or giving credit where it is due, you may end up throwing good money against bad. Our goal is to help you spend your marketing budget wisely.

Measurable marketing ROI

VLG’s ability to help our clients achieve their goals and get a positive marketing ROI is why we are committed to a project-based approach. There is no long-term commitment. We will ultimately be judged on the outcomes we produce.

Our creative expertise
work examples
Scale Computing
Red Hat Build A Solid Future
Softchoice
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