insights

FAQ

VLG account based marketing FAQ

Does VLG creative ABM campaigns work with Marketo, Hubspot and Pardot?

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We play nice with everyone. Some of our customers spend millions of dollars a year on their marketing tech stack. If we spent that much, we’d want to get the biggest bang for our buck. That’s why we help our customers run programs on or in collaboration with these marketing automation platforms. Or, if those platforms are too bloated and your marketing operations team is too busy, just use our DialogEngine™ platform.

We launched this platform in 2005 – a year before Marketo and Hubspot were even born. It gives us a leg up on our agency competition. Seriously, how many agencies do you work with that run their own software and not some white labeled app? But we will always push data into your marketing platforms, as needed. Win-win.

What part of the marketing or sales funnel does VLG help?

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VLG works at the top, middle, end, or through the pipeline. No matter where your target audience is on their customer journey, we look to create outcomes that build trust, convert, and retain customers. We can turn unknown targets into identified prospects, and help you celebrate birthdays, births, anniversaries, holidays and life with current customers. Ultimately, VLG guides your customers down a path that leads to higher lifetime customer value.

Does VLG provide email marketing services?

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Do we ever! Like everything we do, our email is not boring. In fact, it’s ridiculously creative and unique. We also leverage four different email service providers in addition to our proprietary platform to ensure we have the option best suited for the quality of your data. Yep, how we set up email marketing campaigns has a lot to do with list data. No big shock there.

Good, double opt-in subscribers are like Glengarry leads. It’s the good stuff. However, data degrades at 10% per month. If you haven’t cleaned your data lately, we can help pretty that up too. That said, when there is an opportunity to give a target audience information truly beneficial to their specific need you owe it to them to extend an invitation to become better acquainted with you with a safe, compliant, secure email campaign.

Are VLG campaigns and ABM programs GDPR, CCPA compliant?

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Yes. The long arm of the law is unavoidable. There is plenty of room to debate the merits of privacy regulation, but it is what it is. VLG was GDPR compliant before it was required. That said, there are many ways to eat a kiwi. It’s possible to build a target audience and stay compliant. Cookie-less campaigns, single-button sign ups, opt-in form submissions and a keen eye on unsubscribes are all it takes. Authenticity in marketing starts with the end user in mind. That’s the core aim of these regulations. Let’s use that, not fight it.

How long does it take to launch a program?

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We play nice with everyone. Some of our customers spend millions of dollars a year on their marketing tech stack. If we spent that much, we’d want to get the biggest bang for our buck. That’s why we help our customers run programs on or in collaboration with these marketing automation platforms. Or, if those platforms are too bloated and your marketing operations team is too busy, just use our DialogEngine™ platform.

We launched this platform in 2005 – a year before Marketo and Hubspot were even born. It gives us a leg up on our agency competition. Seriously, how many agencies do you work with that run their own software and not some white labeled app? But we will always push data into your marketing platforms, as needed. Win-win.

Does VLG provide lists,or do I need to bring my own prospect list?

keyboard_arrow_down

We play nice with everyone. Some of our customers spend millions of dollars a year on their marketing tech stack. If we spent that much, we’d want to get the biggest bang for our buck. That’s why we help our customers run programs on or in collaboration with these marketing automation platforms. Or, if those platforms are too bloated and your marketing operations team is too busy, just use our DialogEngine™ platform.

We launched this platform in 2005 – a year before Marketo and Hubspot were even born. It gives us a leg up on our agency competition. Seriously, how many agencies do you work with that run their own software and not some white labeled app? But we will always push data into your marketing platforms, as needed. Win-win.

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