One popular account based marketing definition is “the most effective way to identify, engage, convert, and expand your customer base.”
ABM will increase click-through rates, pipeline growth, conversion rates, and deal velocity by focusing on cultivating the best-matched and most profitable accounts for your business.
Companies love their brands, but companies that love revenue care more about demand generation. ABM has evolved demand generation marketing that continues to drive marketing and sales alignment.
Gone are the days of siloed marketing and sales initiatives. ABM brings it all together under one roof. Get good at the basics and your ABM will drive demand. Account based marketing is defined by these steps:
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