Key account targeting
Increase click-through rates, pipeline growth, conversion rates, and deal velocity by focusing on cultivating the best-matched and most profitable accounts for your business.
Account based marketing (ABM), plugs your ideal customer profile (ICP) into a structured marketing and sales apparatus to identify, engage, convert, and expand your customer base.
Ideal customer profiles
Companies love their brands, but companies that love revenue care focus on their ideal customer. Cultivating relationships with future customers and expanding relationships with existing customers take time and persistence.
Gone are the days of siloed marketing and sales initiatives. ABM brings it all together under one roof. Get good at the basics and your ABM will drive demand.
Account based marketing is defined by these steps:
- Identify – Marketing and Sales come together to identify the best revenue opportunities, key accounts, buyer groups, personas, pain points and solutions.
- Engage – Creative programs break through the clutter to engage their key accounts on a one-to-one basis. Personalized messaging is key to online and offline audience engagement.
- Activate – Emotive art and messaging turn passive participation into active engagement. Activation becomes formulaic when we truly know and understand our target audience.
- Expand – ABM is relationship building. Trust is the foundation. We leverage powerful data tools to craft creative solutions that retain and grow key accounts.
The winning B2E formula