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Unique mail doesn't have to be in a big, custom-printed box. It can be subtle, yet intriguing. Guerilla mail is an attractive alternative to a box of Yetis and swag when facing the prospect of longer sales cycles. It got VLG customers big and small through the economic collapse of 2008-09.

Utilizing video content will disarm skeptical prospects and earn trust. Trust building between you and your customers should be a priority; this then leads to successful meetings. If the sales team is on the ball, you'll see conversions in no time.

It may not feel like it today, but marketing's future is looking bright. According to a recent forecast, revenue from marketing will reach $2.4 trillion by 2023. This is a significant increase from the current $1.8 trillion mark, and it's thanks to the continued growth of effective marketing techniques.

It’s hard to imagine a more challenging marketing endeavor than channel partner marketing. It’s part marketing, part sales, and it feels a lot like herding cats. If that’s where you find yourself, there are three big challenges and a gazillion little ones to juggle. 

True to all aspects of modern life, consumers demand engagement, and if you don't feed them the right content, they'll quickly get bored and move on. Close bigger deals faster with the power of data.

Live events are back and more popular than ever. How can you break through the noise? ABM tactics. That’s how.

How can you distill — or attribute — metrics if your buyer intent data stays in the dark? You change the channel.

Learn how incorporating direct mail into your B2B marketing strategy can have 1,300% ROI.

Success, to us, is our ability to generate meetings, phone calls, two-way communication, VR chat rooms, on-screen meetings, etc. In short, we want sales talking to prospects. That’s the primary objective.

Marketing agencies are plumbers. When you get a clogged toilet you break out the plunger. When your toddler flushes the entire cast and crew of Octonauts down the toilet you call a plumber.

Marketing mails something unique to a prospect. Your sales team receives delivery notifications and leaves a voicemail, because who answers the phone on the first ring. A rep follows up with a personalized email. Still nothing from the prospect. Total darkness.

On this holiest of mathematical holidays, National Pi Day, we’d like to offer our own marketing hypothesis. Math and art are often treated as opposites. However, marketing proves this to be false on a daily basis.

I’m at the office trying to flesh out some new content when lightning strikes in the form of an eighties rock icon known for her vocals. The question we’re trying to answer: What problem does VLG direct mail help you overcome? The answer suddenly took chorus form.

I would argue that buyers aren’t the objective. Accounts are the objective. We want to reach accounts, because most buying decisions aren’t made in a vacuum. They are made in committee.

We’re shipping 500 boxes of 100 Grand candy bars this week, enabling some serious “wha-wah” moments. We want our audience to have a moment and subtlety remember who gave it to them.

When someone asks me how I’m different from my competition I say, “Choice.” We are a creative shop that happens to be really, really good at direct mail fulfillment, ideation and digital websites. Heck, we wrote our own delivery platform and fulfillment app.

Your buyer path isn’t the same as mine. We all make decisions about purchases in different ways. Companies know we’re different. Marketing departments that really have their act together know why.