Making the Case for Direct Mail Marketing
Learn how incorporating direct mail into your B2B marketing strategy can have 1,300% ROI.
Hard Metrics vs. Soft Metrics
Success, to us, is our ability to generate meetings, phone calls, two-way communication, VR chat rooms, on-screen meetings, etc. In short, we want sales talking to prospects. That’s the primary objective.
Clogged Marketing Funnel, Plugged Sales Pipeline
Marketing agencies are plumbers. When you get a clogged toilet you break out the plunger. When your toddler flushes the entire cast and crew of Octonauts down the toilet you call a plumber.
How do you mail someone the web?
Marketing mails something unique to a prospect. Your sales team receives delivery notifications and leaves a voicemail, because who answers the phone on the first ring. A rep follows up with a personalized email. Still nothing from the prospect. Total darkness.
On this holiest of mathematical holidays, National Pi Day, we’d like to offer our own marketing hypothesis. Math and art are often treated as opposites. However, marketing proves this to be false on a daily basis.
I’m at the office trying to flesh out some new content when lightning strikes in the form of an eighties rock icon known for her vocals. The question we’re trying to answer: What problem does VLG direct mail help you overcome? The answer suddenly took chorus form.
Why are B2B buyers so hard to reach?
I would argue that buyers aren’t the objective. Accounts are the objective. We want to reach accounts, because most buying decisions aren’t made in a vacuum. They are made in committee.
What would you do for 100 Grand?
We’re shipping 500 boxes of 100 Grand candy bars this week, enabling some serious “wha-wah” moments. We want our audience to have a moment and subtlety remember who gave it to them.
What makes us different?
When someone asks me how I’m different from my competition I say, “Choice.” We are a creative shop that happens to be really, really good at direct mail fulfillment, ideation and digital websites. Heck, we wrote our own delivery platform and fulfillment app.