Home
Creative
star
Creative Expertise
lightbulb
Innovation
monetization_on
ROI
Strategy
account_tree
Strategic Process
taskighbul
Creative Mail
fullscreenexit
Martech
verified
Data Security
Services
group
Demand Generation
fast_forward
Pipeline Acceleration
question_answer
Audience Engagement
data_saver_off
Data Driven Solutions
Our Work
supervised_user_circle
About Us
description
Case Studies
collections
Examples
collections
Careers
Insights
rss_feed
Blog
help
FAQ
school
B2E Marketing
Contact Us
Shop
Insights
Blog
Discover Topics
Technology
Sales Pipeline
Metrics
Marketing
Direct Mail
Data
Dad Joke
Brand Box
B2B
Automation
The Rise of Guerilla Mail, Again
Unique mail doesn't have to be in a big, custom-printed box. It can be subtle, yet intriguing. Guerilla mail is an attractive alternative to a box of Yetis and swag when facing the prospect of longer sales cycles. It got VLG customers big and small through the economic collapse of 2008-09.
Read more
How To Market Your Cybersecurity Company: Secrets of Building Trust and Getting Meetings
Utilizing video content will disarm skeptical prospects and earn trust. Trust building between you and your customers should be a priority; this then leads to successful meetings. If the sales team is on the ball, you'll see conversions in no time.
Read more
What will marketing look like in 2023?
It may not feel like it today, but marketing's future is looking bright. According to a recent forecast, revenue from marketing will reach $2.4 trillion by 2023. This is a significant increase from the current $1.8 trillion mark, and it's thanks to the continued growth of effective marketing techniques.
Read more
Top Pain Points Channel Partner Marketing Managers Face
It’s hard to imagine a more challenging marketing endeavor than channel partner marketing. It’s part marketing, part sales, and it feels a lot like herding cats. If that’s where you find yourself, there are three big challenges and a gazillion little ones to juggle.
Read more
Here's The Secret To Accelerating Your Pipeline
True to all aspects of modern life, consumers demand engagement, and if you don't feed them the right content, they'll quickly get bored and move on. Close bigger deals faster with the power of data.
Read more
5 Easy Ways To Apply ABM To Event Marketing
Live events are back and more popular than ever. How can you break through the noise? ABM tactics. That’s how.
Read more
Tap Into The Dark Funnel With Direct Mail
How can you distill — or attribute — metrics if your buyer intent data stays in the dark? You change the channel.
Read more
Making the Case for Direct Mail Marketing
Learn how incorporating direct mail into your B2B marketing strategy can have 1,300% ROI.
Read more
Hard Metrics vs. Soft Metrics
Success, to us, is our ability to generate meetings, phone calls, two-way communication, VR chat rooms, on-screen meetings, etc. In short, we want sales talking to prospects. That’s the primary objective.
Read more
Clogged Marketing Funnel, Plugged Sales Pipeline
Marketing agencies are plumbers. When you get a clogged toilet you break out the plunger. When your toddler flushes the entire cast and crew of Octonauts down the toilet you call a plumber.
Read more
How do you mail someone the web?
Marketing mails something unique to a prospect. Your sales team receives delivery notifications and leaves a voicemail, because who answers the phone on the first ring. A rep follows up with a personalized email. Still nothing from the prospect. Total darkness.
Read more
Creative Conjecture
On this holiest of mathematical holidays, National Pi Day, we’d like to offer our own marketing hypothesis. Math and art are often treated as opposites. However, marketing proves this to be false on a daily basis.
Read more
Heartbreaker
I’m at the office trying to flesh out some new content when lightning strikes in the form of an eighties rock icon known for her vocals. The question we’re trying to answer: What problem does VLG direct mail help you overcome? The answer suddenly took chorus form.
Read more
Why are B2B buyers so hard to reach?
I would argue that buyers aren’t the objective. Accounts are the objective. We want to reach accounts, because most buying decisions aren’t made in a vacuum. They are made in committee.
Read more
What would you do for 100 Grand?
We’re shipping 500 boxes of 100 Grand candy bars this week, enabling some serious “wha-wah” moments. We want our audience to have a moment and subtlety remember who gave it to them.
Read more
What makes us different?
When someone asks me how I’m different from my competition I say, “Choice.” We are a creative shop that happens to be really, really good at direct mail fulfillment, ideation and digital websites. Heck, we wrote our own delivery platform and fulfillment app.
Read more
Embrace Your Marketing Stack
Your buyer path isn’t the same as mine. We all make decisions about purchases in different ways. Companies know we’re different. Marketing departments that really have their act together know why.
Read more
VLG has been fantastic to work with. They never fail at thinking things through and pushing creative boundaries.
— Gretchen Weaver, Avere Systems
VLG is very creative, proactive, accommodating and responsive.
Would highly recommend them.
— Elias Abdo, ABBYY
VLG has a grasp on who our target market is and understand our goals.
— DeLaine Nick, ICE Mortgage Technology, Inc.
The pieces VLG designed have been so successful that prospects are actually calling us directly as a result!
— Courtney Pierce, Rapid7
Get mind-blowing emails laced with free ideas
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.