Creative Conjecture

On this holiest of mathematical holidays, National Pi Day, we'd like to offer our own marketing hypothesis. As you know, a hypothesis is a proposition consistent with known data, but that has neither been verified, nor proven false.

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What's the last song that got stuck in your head? Mine, Pat Benatar's Heartbreaker. I'm at the office trying to flesh out some new content when lightning strikes in the form of an eighties rock icon known for her vocals. The question we're trying to answer. What problem does VLG direct mail help you overcome? The answer suddenly took chorus form.

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Why are B2B buyers so hard to reach?

There is one accepted truth that few argue among B2B marketers, "Buyers are hard to reach." If I've heard it once, I've heard it a thousand times. It's so ingrained in us that we take it as fact, 100% verifiable, undeniable, fact. But what if it's not…?

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