Today, VLG offers strategic B2B consulting, software solutions, creative and fulfillment services all under one roof. We serve companies of all sizes and types, from small businesses with $10 million in revenues to Fortune 50 global powers.
As a go-to ABM agency for large, enterprise B2B companies, we work with industry-leading marketing and sales organizations around the world. Our experts develop fresh direct marketing engagements that increase lead generation, drive pipeline acceleration, and ratchet-up audience engagement.
Budgeting a B2B ABM program relates directly to the degree of complexity and desired outcome. Each program and campaign is designed for a specific situation.
Typically, we suggest our clients review current deal sizes, cost per acquisition, sales cycles, and closing rates to establish a starting point.
VLG can help you map out an ABM program for the lowest possible cost per outcome. Typically, we suggest an all-in budget because our work is project-based once we become an approved vendor.
From our roots as a B2B marketing software company in 2005 to the all-purpose techie/creative nerds you see today, VLG has been doing personalized, targeted direct marketing programs since before they were cool. Actually, we take credit for making them cool.
We fight boredom! B2B was boring until we began mailing out hotel key cards, floppy discs, decoder glasses, gif-embedded emails, and even fully-activated mobile phones. We added services as clients asked for them and, in the process, delivered higher quality in less time.
7 Years. That's our average employee tenure.
In an industry where turnover is commonplace, VLG prides itself on employee engagement and retention. Longevity is a force multiplier. Cohesion also holds the key to team chemistry and creative ideas.
In short, here's what we're about:
Today’s marketing agencies face some unique challenges. The smart money, I’m told, is to carve out a niche and make it your own. That’s what we’ve done at VLG. Boring marketing or the utter destruction of boring marketing is our niche. We fight boredom! This tagline serves a dual purpose. We want the experience of working with us to be anything but boring. It’s stress-free, efficient, and is singularly focused on achieving your desired outcomes. We also know that the best way to achieve those outcomes is to craft strategies and create solutions that leverage technology to build memorable experiences. Marketing is a team sport. Our customers’ success is our success. So, what will we build together? It won’t be boring--guaranteed!
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