Custom account-based marketing solutions cooked up by our team
The adoption of marketing software solutions led to a Creative Gap that plagues most tech-enabled companies. Much of our strategy is driven by our martech stack—its limitations and features. Our technology captures important data that inform key strategic decisions. But, what generates that data?
It’s the creative. Despite the best efforts of technology through artificial intelligence or algorithms or even WYSIWYG templates, humans still provide the emotional spark that moves a person to make a purchase.
This is where we fit into your greater marketing landscape. Your creative agency needs to bridge the gap between strategy and technology. You need a partner capable of understanding and leveraging technology and the data it generates to optimize your marketing efforts and hit your strategic goals.
In essence, strategy, creativity, and technology form the three-legged stool upon which sits your marketing and sales outcomes. Closing this creative gap is a key differentiator in today’s highly crowded, cluttered marketing space. This advantage is what you get when you hire VLG.