Your B2B agency should be B2C good

We bridge the gap between strategy and technology to deliver creative, account-based marketing programs that generate leads, accelerate pipelines, and engage key people. Our services span digital media to dimensional mail. Go from engagement and activation to onboarding and retention.

Services Hero

Custom account-based marketing solutions cooked up by our team

The adoption of marketing software solutions led to a Creative Gap that plagues most tech-enabled companies.  Much of our strategy is driven by our martech stack—its limitations and features. Our technology captures important data that inform key strategic decisions. But, what generates that data?

It’s the creative. Despite the best efforts of technology through artificial intelligence or algorithms or even WYSIWYG templates, humans still provide the emotional spark that moves a person to make a purchase.

This is where we fit into your greater marketing landscape. Your creative agency needs to bridge the gap between strategy and technology. You need a partner capable of understanding and leveraging technology and the data it generates to optimize your marketing efforts and hit your strategic goals.

In essence, strategy, creativity, and technology form the three-legged stool upon which sits your marketing and sales outcomes. Closing this creative gap is a key differentiator in today’s highly crowded, cluttered marketing space. This advantage is what you get when you hire VLG.

VLG Lead Generation

Lead generation

Building a solid, repeatable lead generation program means being able to create content that is relevant and actionable up and down the funnel. Take unknowns to knowns, MQL’s to leads and opportunities. Lead generation is the number one source of B2B revenue. Once established, pipeline acceleration is the objective.

VLG Pipeline Acceleration

Pipeline acceleration

Pipeline acceleration boosts sales velocity to shorten sales cycle times while building lasting relationships with better accounts. Revive dormant accounts, or land and expand your existing opportunities. Lead nurturing strengthens relationships through each stage of the sales funnel. Pipeline acceleration notches it up, bringing sales and marketing together to work nurturing from cold to close.

VLG Audience Engagement

Audience engagement

We help our clients break through the noise barrier with disruptive, engaging direct marketing campaigns. Our strategy team works with you to develop innovative campaigns that may include online experiences, mobile apps, email, guerrilla direct mail, and face-to-face solutions.

We are proud to work with the people that work for these companies

Zebra Technology
Ellie Mae
VLG has been fantastic to work with. They never fail at thinking things through thoroughly and pushing creative boundaries.
— Gretchen Weaver, Avere Systems
VLG is very creative, proactive, accommodating and responsive. Would highly recommend them.
— Elias Abdo, ABBYY
VLG has a grasp on who our target market is and understand our goals.
— DeLaine Nick, ICE Mortgage Technology, Inc.
The pieces VLG designed have been so successful that prospects are actually calling us directly as a result!
— Courtney Pierce, Rapid7
Testimonials Doodle