The adoption of marketing software solutions led to a Creative Gap that plagues most tech-enabled companies. Much of our strategy is driven by our martech stack--its limitations and features. Our technology captures important data that inform key strategic decisions. But, what generates that data?
It's the creative. Despite the best efforts of technology through artificial intelligence or algorithms or even WYSISYG templates, humans still provide the emotional spark that moves a person to make a purchase.
This is where we fit into your greater marketing landscape. Your creative agency needs to bridge the gap between strategy and technology. You need a partner capable of understanding and leveraging technology and the data it generates to optimize your marketing efforts and hit your strategic goals.
In essence, strategy, creativity, and technology form the three-legged stool upon which sits your marketing and sales outcomes. Closing this creative gap is a key differentiator in today’s highly crowded, cluttered marketing space. This advantage is what you get when you hire VLG.
Building a solid, repeatable lead generation program means being able to create content that is relevant and actionable up and down the funnel. Take unknowns to knowns, MQL’s to leads and opportunities. Lead generation is the number one source of B2B revenue. Once established, pipeline acceleration is the objective.
Pipeline acceleration boosts sales velocity to shorten sales cycle times while building lasting relationships with better accounts. Revive dormant accounts, or land and expand your existing opportunities. Lead nurturing strengthens relationships through each stage of the sales funnel. Pipeline acceleration notches it up, bringing sales and marketing together to work nurturing from cold to close.
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