Lead generation

B2B lead generation

Well-designed B2B lead generation is as efficient as a prizefighter landing blow after blow.

But we are stunned by how many companies are just throwing marketing punches with their eyes closed, hoping for a knockout. Having a plan is critical to your success because the lifeblood of any B2B organization is sales opportunities.

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Plan for effective lead generation

Companies with strong lead gen strategies have 133% more leads in their pipelines than those who are just winging it. So, the question is…

…do you have a strategy? We do.

We don’t have just one strategy. We have a gazillion because one size doesn’t fit all. Our goal is to find the right channels, the right cadence, and the volume to achieve your lead generation goals at the lowest possible cost per conversion.


You don’t know where you’re going unless you know where you’ve been. New VLG customers quickly realize that when it comes to lead generation, past successes and failures play a key role in dictating the path forward.

We don’t want to generate a burst of leads for your team. We want to construct a strategy that feeds your sales team leads for the months and years ahead.


Creative generates data. Everything you know about your ideal customer profile holds the key to a successful lead generation program.

Armed with your ICP, we proceed through ideation, designing, coding, and building to achieve specific objectives. Measured outcomes allow us to learn and optimize your lead gen efforts.


Creative is not scored on a pass-fail basis. There are varying, measurable degrees of success.

Similarly, lead generation programs create data that must be analyzed to identify those touchpoints and channels that perform best – direct mail, email, web, social, gifting, paid search, POS, outdoor, events – then align budget and outcomes to achieve maximum ROI.

We take the “account” in account based marketing seriously at VLG. We’re dedicated to the success of your ABM campaign and the growth and longevity of your accounts.

more about our work
work examples
Avere Game of Stones
Scale Computing
Red Hat Build A Solid Future
more work examples
How we get results
The pieces VLG designed have been so successful that prospects are actually calling us directly as a result! -Courtney Pierce, Rapid7
VLG has been fantastic to work with. They never fail at thinking things through thoroughly and pushing creative boundaries. -Gretchen Weaver, Avere Systems
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