Here's how VLG does it
Identifying your idea customer, buyer groups (B2B) and personas (B2C):
Marketing is always personal. At the end of the day, we must appeal to our customers. Who makes the buying decisions? How do we win their trust?
Exploring challenges facing target audiences:
What obstacles prevent you from reaching influencers, decision-makers, and consumers?
Identifying key selling points with lures and enticing offers:
Create frictionless marketing plans that give your target audience unbelievable user experiences. Remove obstacles with an innovative approach that lets buyers immediately see the benefits you offer.
Specifying desired outcomes and KPIs:
Every good plan starts with the end in mind. What's your desired outcome, and how will we know it has been achieved?