ABM strategic planning
VLG often enters the picture when ABM programs, strategies, and budgets are set, or nearly so. We begin working with you immediately to learn all we can about your business and your customers, including:
Identifying accounts, buyer groups and personas:
B2B marketing is always personal because people run businesses. Who makes the buying decisions? How do we win their trust?
Exploring challenges facing target accounts:
What obstacles prevent you from reaching the influencers and decision makers?
Identifying key solution benefits and CTA:
Remove the obstacles with an innovative approach that enables targets to immediately see the benefits you offer.
Specifying desired outcomes and KPIs:
Define success for your ABM programs program, establish goals, strategies, tactics, and metrics.