VLG ABM process
Using a well-defined process, we produce programs tailored to the precise needs of our clients. It’s about solving specific problems, not selling off-the-shelf solutions from previous projects.

How we do it
We define and guide account-based marketing strategies, tactics, metrics, and evaluations. Steps include:

Identify
- Buyer groups
- Buyer personas
- Desired outcome
- Available tech
- Creative limits

Ideate
- Campaign playbook
- Brainstorm
- Deliverables
- Concepts with visuals

Build
- Write
- Design
- Develop
- Source materials readiness

Execute
- Launch campaign email
- Social/Search
- Content
- Mail fulfillment
- Gifting

Optimize
- Adjust timing
- Adjust content
- Extend or expand
- Target new buyer groups